LATEST IN SHANGHAI SPRING 2024

Oct 11, 2023

STAFFONLY’s Shimo Zhou and Une Yea are endlessly fascinated with, you guessed it, staff. The menswear label, established in London in 2015 and now based in Shanghai, considers the myriad of places where one would find a staff: backstage at a fashion show, working at a hospital, the mailroom at an office. But rather than endlessly zeroing in on uniforms, the surface level common denominator of a staff, the Chinese designers are more interested in the concept of communal identity. Does what you do define who you are?